Our client's brief is a classic tale of good Vs evil and how our hero saves the day from being bored to tears. We immediately wanted this classic pop art look, the mix of modern polish came a bit later to match the clients overall style.

Our goal was to bring the past to the present. By preserving our characters classic shape, we had to find strong archetypal silhouette in 3D to match. Then it was a simple step to render clean lighting and flat colour to reflect comic books of the early years, which modernize our final output.

Our client was very happy with the results and further contracted us to render additional images of their MJH super hero for use on their web site, which helps the audience connect with all aspects of this cleaver branding technique.