3D or not 3D

In this energetic campaign for ANZ, achieved in conjunction with Chris Northey and Kadence Media, 10Tickles created fun animated characters for a series of videos. As part of a campaign designed for large digital screens in/around ANZ branches, it needed to match branding and immerse ANZ clients. We employed a stylised 3D character to achieve this 2D style, with the knowledge this would save considerable time and effort in the animation process and utilised the flat cell shading material to match a stylised 2D art design.